Our client based in Ras Al Khaimah is looking for Head of Marketing & Communications.
The overall purpose of the Head of Marketing & Communications is to develop and implement a full-scale marketing and branding as well as digital tactical plan for the university that enhances its visibility for student recruitment and engagement activities wherein the university should then be positioned as a first-rate institution in UAE and international markets through integrated marketing campaigns, digital transformations, and stakeholder engagement.
The incumbent. will lead the broad aspects of brand management, digital marketing, and content strategy as well as conducting market research while ensuring that all is aligned to the institutional goals. One of its main tasks is lead generation through data-driven marketing, including digital advertising, social media, CRM tools, and analytics to optimize campaigns and increase engagement.
Thus, this role is also about leading the marketing team's budget, partnerships, and other outside agencies in ensuring innovating marketing of the university devoid of draining resources as well as maximizing impacts. The Head of Marketing will work with admissions, academic teams, and senior leadership in developing strategies that enhance student recruitment and retention alongside institutional development.
In the end, this is where the university need a most-strengthened brand, a more vibrant presence, and compelling marketing strategies that attract students and retain them while assuring the institution good ROIs out of marketing investments.